The Naughty List

Children should be treasured and protected. While the E.U. has banned or restricted 1,300 chemicals from cosmetics, the U.S. has only done so with 11 to date. The last federal law to regulate the ingredients used in personal care products was issued 1938. Our uncompromising formulation process ensures that performance never compromises safety. Knowledge is power. We strive to educate parents so they can understand and avoid the common ingredients we intentionally omit.


1,4-dioxane: a manufacturing byproduct that occurs when ingredients are processed with ethylene oxide. 1,4-dioxane is an eye and respiratory irritant and a probable human carcinogen.

Hot Tot Naughty ListAnimal Fats: tallow (beef or mutton fat) is rendered after an animal has been killed and used as an emollient or skin conditioning agent. There are more humane alternatives to animal-derived ingredients.

Kids Shampoo Hot TotEthanolamines (MEA/DEA/TEA): neutralizing agents used to adjust pH. Ethanolamines can be absorbed through the skin and are associated with allergies, hormone disruption, and skin toxicity.

Hot Tot HairFormaldehyde: a byproduct produced when formaldehyde-releasing preservatives are combined. Formaldehyde is a carcinogen associated with developmental and neurotoxicity in addition to asthma.

Organic Baby Hair GelParabens (methyl-, isobutyl-, propyl- and others): a class of preservatives commonly used to extend a product’s shelf life. Parabens mimic estrogen, altering important hormonal mechanisms; they are suspected of triggering breast cancer.

Hair GelPhthalates: a class of chemicals used to make products more pliable and/or aid in the presentation of fragrance. Phthalates are believed to be reproductive and developmental toxins.

Baby Hair ProductsPolyethylene Glycol (PEG compounds): widely used as solvents, softeners, moisture-carriers or thickeners. Associated with allergy related conditions such as asthma, rhinitis and eczema.

Kids Hair ProductsSulfates (SLS and SLES): foaming agents used to create bubbles. Sulfates can cause skin irritation, trigger allergies and may be absorbed through the scalp and skin.

Kids ShampooMineral Oil (paraffin or petrolatum): a by-product of petroleum distillation with no nutrient value. Mineral oil slows natural cell renewal and may cause dermatitis.

Baby Hair styling productsSynthetic Coloring: used to make products more visually appealing. Also known as coal tar dyes or artificial colors, these petroleum-derived substances are associated with ADHD, allergies and learning difficulties.